A Century of Sneakers

From the court.
To the culture.

One hundred years of rubber, leather, and air. From the canvas basketball shoe of 1917 to the hyped collabs of today — the story of the sneaker is the story of everything it walked through.

The Rotation

The icons that made it

Read the stories
A white canvas Converse Chuck Taylor All Star high-top sneaker
1917. Chuck Taylor All Star
An all-white Nike Air Force 1 low sneaker
1982. Air Force 1
A red and black Air Jordan 1 high sneaker
1985. Air Jordan 1
A green and white Nike Dunk low sneaker
1985. Nike Dunk
A black Adidas Samba sneaker with white stripes and a gum sole
1950. Adidas Samba
A chunky 1990s retro running sneaker with mesh panels and gel units
1990. Retro Runners
The Eras

A century, one silhouette at a time.

The sneaker is a timeline you can wear. Trace it from the canvas courts of 1917 through the icons of the 80s, the retro boom of the 90s, and the hype-driven culture of today.

1917
The Chuck Taylor All Star is born — the sneaker that started it all
1982–85
Air Force 1, Air Jordan 1, and the Dunk turn the court into culture
1990s
Retro runners and cushioning tech push the sole forward
Today
Collabs, hype, and a resale market worth a fortune